link trực tiếp bóng đá hôm nay world's largest welding materials exhibition, Fabtech, which was held in Atlanta (USA) in 2006, witnessed a unique occasion: Kim Tin Group's booth was link trực tiếp bóng đá hôm nay first from a Vietnamese company. Many of link trực tiếp bóng đá hôm nay 21,000 attendees of link trực tiếp bóng đá hôm nay exhibition were taken aback because at link trực tiếp bóng đá hôm nay time, their main idea of Vietnam was still that it was link trực tiếp bóng đá hôm nay name of a war.
"When link trực tiếp bóng đá hôm nay Vietnamese flag was planted at link trực tiếp bóng đá hôm nay international exhibition at that time, there was a strong sense of pride. link trực tiếp bóng đá hôm nay majority of people do not believe that Vietnam has a business bringing goods to link trực tiếp bóng đá hôm nay US for exhibitions." Nguyen Tien Hai, link trực tiếp bóng đá hôm nay Group's chairman, stated.
However, this pride is swiftly tempered by link trực tiếp bóng đá hôm nay knowledge that Kim Tin's goods have a 0% chance of being sold in link trực tiếp bóng đá hôm nay US. When link trực tiếp bóng đá hôm nay product quality at link trực tiếp bóng đá hôm nay time was poor, there were no certificates or registrations, and credibility was not established, link trực tiếp bóng đá hôm nay group leader thought there was no chance. "However, we are not shocked. We get motivated to be aware of our location", declared link trực tiếp bóng đá hôm nay company's executive.
Kim Tin's booth at Fabtech 2006, where link trực tiếp bóng đá hôm nay decision to enter link trực tiếp bóng đá hôm nay global market first took root.
link trực tiếp bóng đá hôm nay tagline posted at link trực tiếp bóng đá hôm nay Hyundai Group exhibit at link trực tiếp bóng đá hôm nay time, "No. 1 in flux cored arc welding in 2020," impressed Kim Tin's leadership. At link trực tiếp bóng đá hôm nay time, despite being a major player in welding and heavy industry in Asia and directly competing in link trực tiếp bóng đá hôm nay Vietnamese market, link trực tiếp bóng đá hôm nay Korean representative was still a relative unknown when compared to rivals from link trực tiếp bóng đá hôm nay US and Europe with centuries of experience, such as Lincoln, Hobart, or ESAB. Leader Kim Tin was puzzled, nevertheless, by link trực tiếp bóng đá hôm nay fact that they had anticipated their position for a full period of 14–15 years and had made it public.
"Although we think of ourselves as being extremely weak and frail, we have really lofty goals. link trực tiếp bóng đá hôm nay thought that crossed our minds at link trực tiếp bóng đá hôm nay time was for Kim Tin to return and dominate link trực tiếp bóng đá hôm nay US market." link trực tiếp bóng đá hôm nay leader of Kim Tin committed himself.
"link trực tiếp bóng đá hôm nay world is little, just like Vietnam. We can conquer it our way!"
Kim Tin, a commercial business unit founded in 2000, quickly saw link trực tiếp bóng đá hôm nay value of goods produced by Vietnamese people, but link trực tiếp bóng đá hôm nay market could not just be domestic.
link trực tiếp bóng đá hôm nay leaders of Kim Tin predicted that once link trực tiếp bóng đá hôm nay company had a 20 percent market share nationwide, it would soon achieve 35 percent and even higher milestones. link trực tiếp bóng đá hôm nay only option if they don't want to pause and reverse is to export.
Business executives are aware that, in addition to manufacturing capacity, link trực tiếp bóng đá hôm nay quality of products cannot be guaranteed without link trực tiếp bóng đá hôm nay use of cutting-edge management systems and standards, even if they are solely sold to link trực tiếp bóng đá hôm nay domestic market.
After leaving link trực tiếp bóng đá hôm nay exhibition that year, link trực tiếp bóng đá hôm nay leaders of Kim Tin made link trực tiếp bóng đá hôm nay decision to build a factory in Hung Yen with link trực tiếp bóng đá hôm nay intention of increasing output capacity and immediately implementing cutting-edge management methods like link trực tiếp bóng đá hôm nay KPI system and ISO system into link trực tiếp bóng đá hôm nay new factory. Later, instead of focusing solely on production capacity or quality control, Kim Tin raised these criteria to a set of capacity standards that included standards for product quality and service quality. In order to put its manufacturing and business more in line with international standards, Kim Tin applied link trực tiếp bóng đá hôm nay enterprise resource planning (ERP) and hired a consulting and auditing team in 2008, making it one of link trực tiếp bóng đá hôm nay first companies to do so.
Every innovation demands significant funding, thus link trực tiếp bóng đá hôm nay business leadership also invests a lot of time and effort convincing link trực tiếp bóng đá hôm nay Board of Directors and shareholders to fund an advanced management system because it will have a certain impact on link trực tiếp bóng đá hôm nay company's financial performance. link trực tiếp bóng đá hôm nay management ultimately opted to view this as an investment for link trực tiếp bóng đá hôm nay future after much deliberation. As a result, after many years of relentless application, Kim Tin has been able to save money on production and produce better, more consistent products thanks to link trực tiếp bóng đá hôm nay methodical management system. link trực tiếp bóng đá hôm nay group currently holds nearly all of link trực tiếp bóng đá hôm nay registration certifications from welding associations throughout link trực tiếp bóng đá hôm nay globe, in addition to link trực tiếp bóng đá hôm nay export destinations for its goods, such as link trực tiếp bóng đá hôm nay US, EU, North America, South America, Africa, Korea, and Japan.
When Kim Tin raised its production size from 15,000 tons in 2006 to 170,000 tons/year now, link trực tiếp bóng đá hôm nay business's capability was likewise quantified in numbers. If OEM welding products are taken into account, Kim Tin has given around 35% of link trực tiếp bóng đá hôm nay annual volume of welding materials imported into link trực tiếp bóng đá hôm nay US market since link trực tiếp bóng đá hôm nay "no chance" situation. Not all larger companies in other industries are able to compete with Kim Tin's present worldwide market share of around 2%.
"We recognize that link trực tiếp bóng đá hôm nay Vietnamese market is small after more than 20 years of working in a way that always sets tough goals for ourselves. Even if link trực tiếp bóng đá hôm nay global market is small, if we continue in this direction, we can absolutely dominate it. By 2025, we want to hold a 3-5 percent share of link trực tiếp bóng đá hôm nay worldwide market”, according to Mr. Nguyen Tien Hai.
A multi-industry manufacturing enterprise
Few people were aware that Kim Tin began as a trading company in 2008 and earlier; instead, most partners and customers only knew Kim Tin as a manufacturer of welding supplies. This commercial "root" has helped shape link trực tiếp bóng đá hôm nay group's key qualities, which eventually contributed to its success: link trực tiếp bóng đá hôm nay capacity to identify market demands and establish an efficient distribution system.
Kim Tin has successfully developed a whole sales channel system, ranging from link trực tiếp bóng đá hôm nay B2C, B2B, to Omni-channel models, after two decades of operation. In order to keep up with link trực tiếp bóng đá hôm nay times, link trực tiếp bóng đá hôm nay business formally entered link trực tiếp bóng đá hôm nay e-commerce channel in 2018.
link trực tiếp bóng đá hôm nay owner of Kim Tin is pleased with link trực tiếp bóng đá hôm nay fact that consumers in urban regions only have to travel a distance of 1 km to purchase their goods on link trực tiếp bóng đá hôm nay domestic market. According to a middle-level sales manager, "link trực tiếp bóng đá hôm nay product is so well-known that people in link trực tiếp bóng đá hôm nay industry call "a box of welding rods" by "a box of Kim Tin."
link trực tiếp bóng đá hôm nay leaders of Kim Tin have also learned from this sales system that if they solely produce welding supplies, they will be severely constrained and unable to reduce costs or benefit from link trực tiếp bóng đá hôm nay distribution network. At that point, link trực tiếp bóng đá hôm nay Group began expanding link trực tiếp bóng đá hôm nay basket of goods by including new items including hardware, non-ferrous metals, wood (MDF boards), hand tools, etc.
Businesses may swiftly introduce new products to clients and meet market demands thanks to a robust distribution network. Kim Tin will thereafter keep investigating and creating viable items, investing in formal manufacturing in its facility or placing orders with OEM partners.
“We launched each product as a startup. Startups are capable of both success and failure.” link trực tiếp bóng đá hôm nay group leader said, "Success is link trực tiếp bóng đá hôm nay next step, failure is a fantastic lesson for us in link trực tiếp bóng đá hôm nay future.”
Having a logistics company of its own greatly aids Kim Tin's independent distribution system.
According to Kim Tin, as a company grows and wants to develop, link trực tiếp bóng đá hôm nay management system must also keep up, link trực tiếp bóng đá hôm nay sales team needs to be routinely trained and upgraded, and link trực tiếp bóng đá hôm nay staff system needs to be nurtured and assessed. As a result, link trực tiếp bóng đá hôm nay process of "evolution" needs to take place continuously. link trực tiếp bóng đá hôm nay departments are highly specialized at all stages from manufacturing companies, trading companies, investment companies, and logistics companies, helping link trực tiếp bóng đá hôm nay apparatus to operate smoothly and reducing pressure on senior and middle-level leaders.
Kim Tin has successfully conquered link trực tiếp bóng đá hôm nay Covid-19 pandemic because to this. link trực tiếp bóng đá hôm nay on-site manufacturing force was occasionally down to 40% of normal levels when link trực tiếp bóng đá hôm nay pandemic hit, yet deliveries still needed to be made on time as planned. link trực tiếp bóng đá hôm nay leaders of link trực tiếp bóng đá hôm nay Group admitted that despite link trực tiếp bóng đá hôm nay immediate effects, Covid-19 is more like a rehearsal, forcing firms into link trực tiếp bóng đá hôm nay most challenging circumstances. Kim Tin has gained more knowledge from this pandemic and link trực tiếp bóng đá hôm nay strength to face challenges in link trực tiếp bóng đá hôm nay future with greater initiative and composure.
Kim Tin has been in business for more than 20 years, and 15 of those years have passed since she left link trực tiếp bóng đá hôm nay Atlanta exhibition with "great vision." Today, Kim Tin is firmly established in link trực tiếp bóng đá hôm nay global market and can fight with rivals from China, link trực tiếp bóng đá hôm nay EU, North America, or South America. link trực tiếp bóng đá hôm nay corporation's leadership has recognized that link trực tiếp bóng đá hôm nay courage and tenacity of link trực tiếp bóng đá hôm nay Vietnamese people cannot be link trực tiếp bóng đá hôm nay sole source of luggage. Additionally, it must be link trực tiếp bóng đá hôm nay ability to compete with firms in link trực tiếp bóng đá hôm nay target market and offer high-quality products and services. Along with it, there is a requirement for ongoing technological and managerial capacity innovation. Kim Tin has made link trực tiếp bóng đá hôm nay decision to invest 5 million USD in a comprehensive digital transformation project that is prepared to advance rapidly in link trực tiếp bóng đá hôm nay future.
"We are extremely proud whenever we visit consumers and see Vietnamese brands on supermarket shelves, in sizable and well-known factories in link trực tiếp bóng đá hôm nay US and Europe. However, this also makes Kim Tin's job harder as it works to improve link trực tiếp bóng đá hôm nay Vietnamese brand's reputation and friendliness in link trực tiếp bóng đá hôm nay eyes of global consumers. We always keep that in mind while creating any product." Nguyen Tien Hai, link trực tiếp bóng đá hôm nay chairman of link trực tiếp bóng đá hôm nay board of directors, confirmed.
By Nguoi Dong Hanh